The Quokka Quest for Creativity
An idea can change the world. Whether it’s the revival of a fashion trend, etching beautiful things on a canvas, or bringing brands to life,
great ideas bring joy not just to their creators but also raise eyebrows in awe of the creativity poured into them.
As people who have breathed brands for the better part of two decades, we know that the advertising world runs on the carousel of this creativity.
Our focal point at Quokka is to create integrated solutions that empower our client’s businesses and give them a cutting edge in a hyper-competitive market. Hence, it is in our nature to make it our priority to lend ears to our client’s perspectives.
For us, our clients are our partners and every client relationship is distinctive.
Our Advertising Formula
- Happiness is Freedom from Fear: “Advertising is based on one thing: happiness.” Find the happiness in your product and sell it.
- Sell a Persona: Your brand is more than just a product or service. Sell a persona that your audience can connect with and relate.
- Experiment with the Weird and Goofy: Don’t be afraid to be a little weird or goofy in your taglines. It can help your brand stand out from the competition.
- Embracing Power of Unconscious Mind: Big ideas come from the unconscious state. This is true in art, in science, and in advertising. you can use it to your advantage.
- Create an Exclusive & Vivid Experience: Don’t just create an advertisement, create an experience. Make it something your audience won’t forget.
- Revolutionizing Marketing in the Age of Digital Transformation: Roll with the constant pace of digital change. Embrace digital transformation in marketing.
- Storytelling Sells: Unveil the Narrative Behind Your Brand, Show your advertisement in a way that makes people say, “What’s happening in the story right now?”
- Create a Strong Visual Identity: Use visuals that are visually appealing and align with your brand’s messaging to enhance brand recognition.
The Brand Whisperer @Quokka
Mona Shah
Founder, Quokka Creatives
A perfectionist and a go-getter, Mona Shah has industry experience spanning over two decades, with the latter years dedicated to heading the business division at a leading advertising agency. Although she has exposure to a spectrum of diversified categories, her stint with Indian FMCG brands such as Adani, Symphony, Vadilal, and Wagh Bakri to name a few is the most commendable. Indeed a team player, she believes that if delivering innovative and creative solutions gives an organization wings, then strengthening your equation with the client is the wind beneath it. Her multidimensional focus on quality and hands-on crisis management is quite applaudable. She gives her 100% to whatever she pursues but also emphasizes the need to explore new things to boost productivity.