When Jivraj9 approached us a few years back, it was yesteryears star brand that had now somehow lost its relevance because of similar branding and packaging by local competitor brands. Moreover, by this time, a lot of big names had entered the industry and it was about time Jivraj9 upped its game again.
We started with a simple concept of:
Collaboration + Creation = Great Concepts
We collaborated with the brand and all its stakeholders to better understand the business and their vision of the path ahead.
Jivraj9 Cava –
Conception to Creation
When the brand decided to enter an already crowded green tea category with its Kahwa, we knew we had to create something that was unique in its proposition and look.
Hence, after a lot of deep diving and careful consideration, we decided to go ahead with the name “Cava” that was inspired by the fabled Spanish sparkling wine that is known for its premium quality. A first in the tea category. For the packaging we chose pantone shades that reflect the natural but posh nature of the product. And today it is one of their bestsellers.
We even created a campaign for them that talked about making the right kind of investments such as SIP, also known as Sehat Investment Plan with Jivraj9.
Over the years we have got the chance to work on the complete product portfolio of Jivraj9. This gave us the time to thoroughly study the tea industry and we have just started to learn. One of the campaigns that we as a team are proud of is the print advert we did for woman’s day. A concept that celebrates emotions/traits that are common to both tea and women. This without demeaning the essence of their being. Another front page publish was the Diwali 2023 ad that took on a witty tone while showcasing the legacy and offerings of the brand. In today’s time most young people read news digitally and even if they do have a paper they prefer to have an electronic version of it. We wanted to make sure that we don’t miss out on the part of this TA.
We all have our favourite tea by a brand that we can swear by. But how often do we really go behind the scenes to see their journey and their growth beyond that one brew. Crafting the domestic and international brochure for exhibitions such as Khadya Khorak, Fine Foods Australia and Indus to name a few gave us the chance to do exactly that.
Today, customers from all over the world are all praises for Jivraj9 tea’s unique taste and superior quality. Especially our Masala Chai is a hit!
What makes the export brochure so special is that the cover page showcases the iconic 9 native to our brand. At first glimpse, it might seem like we have taken the famous landmarks of the world. Well, that is partly true but if you look closely these landmarks are from the tea drinking cultures all over the world that continue to shower their love on Jivraj9. It was our tribute to them
As our international presence widens, more and more customers are choosing Jivraj9 as a trusted brand delivering the authentic Indian taste. For the last two years events such as Rangeelu Gujarat in London which is the Largest festival focusing on Gujarati culture in UK, Fine Foods in Australia, and Food Qatar at Doha to name a few have chosen the brand as their tea partner.
We have created the event branding strategy and designs for them
Everyone loves a piping hot cup of tea enjoyed at Kitlee and we wanted to tap into this culture while keeping the spirit of tapri intact. Kitlee by Jivraj9 is our branding IP and baby. Right from the name to the logo and soon to launch digital presence, we have seen kitlee grow from strength to strength.
Today, Kitlee has over 2 outlets in the Surat city itself. One of them housed in the prestigious Surat Diamond Bourse and are
Recently, the brand approached us to create a new jingle that was supposed to replace their over two decades old jingle.The brief was that they wanted a tune that appealed to all age groups and highlighted all the main points about their tea.
Sounds simple right? Well, let’s give it a listen and find out!
Events and exhibitions that a brand participates in directly implies more visibility for it and in turn more creative freedom for the agency to have fun with.
With Khadya Khorak and INDUS 2024. the brief was simply to go crazy on thinking And, so we did! Here’s a glance at the panels for Indus and Khadya Khorak 2024 respectively that put the spotlight on all the showstoppers of the brand.
