In the present, digital and the one where spend most time even when in both the previous worlds, the nostalgia state. And in this man’s search for meaning, online experiences are a significant part of their lives. As per sources, almost 4.89 billion people are predicted to be using social media in 2023.
Across all demographics
We live and breathe celebrations
And, for us sweet loving Indians
Celebrations mean…..
According to a recent study, sales and consumption of chocolates during festivals
especially Diwali was as high as 25% than the rest of the year.
And, this is especially true for our major TA 2.93% youth between the age group of 18-34 years
When we got the brief, we researched and a large part of it for the FMCG market is interacting with the people to understand their first hand experience.
Among all the people we talked to from different walks and phases of life, one thing was common, they either wanted to relive their childhood or for the young at heart, they wanted to preserve the child within them.
To live in times that were simpler.
Have you ever watched Harry Potter or Game of Thrones?
There’s something about magic realism
That makes us want to believe even the unlikeliest of things
Inspired by this, we created a packaging
That is a feast to behold from the word “GO”!
And separates Amul’s identity from just another type of cadbury
